广东快讯:直播带货成为零售企业新出路

为应对全球疫情冲击,中国出口产品转内销成为许多外贸企业的“自救”方法。记者从广东省商务厅获悉,广东出台20条举措加快发展流通促进商业消费。为拓展出口产品内销渠道,《措施》支持内外销产品一体化营销,鼓励零售企业直播带货、主要商圈可适当延长营业时间,加快推动内外销产品“同线同标同质”。(南方网)

In response to the impact of the COVID-19 pandemic, promoting domestic sale of export products has become a self-help method for many foreign trade companies. According to the Department of Commerce of Guangdong Province, Guangdong has introduced 20 measures to stimulate the consumer market and accelerate consumption. In order to tap the potential domestic market, the “Measures” supports the integrated marketing of domestic and export products, and accelerates the promotion of “same line, same standard and same quality” for domestic and foreign products. At the same time, retailers are encouraged to use livestreaming to boost sales, and major business districts can also appropriately extend business hours

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